Pricing
Cheaper than one bad batch.
Start free. Upgrade when you're testing more ideas at once. Every plan gets unlimited tester responses, because we won't tax you for people being helpful.
Free forever
Curious
$0
Kick the tyres on one idea. No card, no catch.
- 1 live test at a time
- 2 concepts per test
- Unlimited tester responses
- Full report, verdict and recommendations
- Price ladder and objections
For active founders
Serious
$9 / month
For founders testing a few ideas, packs or prices at once.
- 5 live tests at a time
- 4 concepts per test
- Unlimited tester responses
- CSV export of every answer
- Everything in Curious
Paid plans aren't open yet. No payment taken.
For brands and studios
Obsessed
$29 / month
A pipeline of launches, or a team testing for several brands.
- 25 live tests at a time
- 4 concepts per test
- Unlimited tester responses
- CSV export of every answer
- Everything in Serious
Paid plans aren't open yet. No payment taken.
Fine print, in plain words
Paid plans aren't switched on yet, so there's no checkout. Joining a waitlist just saves your email and plan, nothing is charged. Everyone is on Curious (free) for now, and its limits apply in the app today.
"Live tests" means tests currently open for answers. Close a test from its report and the slot frees up.